Elevator Pitch

You have no props, drawings or example level, just two - three minutes to explain the idea.

At any stage of your design process, you should be prepared to present a version of your Elevator Pitch. If you’re very early in your game design and still exploring your idea, you should be able to describe the core concept of your game and as many of the important details of the game as you currently know. As you move further in your design (maybe you’ve completed your Game Design Document or have even started making the game), you should constantly update your pitch to include your most up to date thinking.

Opening

Introduce yourself Game Title – it should be memorable and appropriate to the game Core Concept – Be prepared to describe what the game is about in one sentence and in one paragraph. Target Audience – Who is the game designed for? Young kids, older kids, adults? Boys, girls or both? Is the game designed for hard-core players who like deep, highly challenging games or casual players who like to play a little bit each day? Don’t say “everyone”!

Platform -- Is the game designed to be played on a game console? A mobile device? The web? A good game design targets a specific platform and uses the capabilities of that platform to its advantage.

Genre – What kind of game is it? Popular genres include action, adventure, sports, strategy, puzzle, racing, platformer and role-playing. Is the game a mix of genres (e.g. action-adventure or a clever combination that’s never been tried before)? Or maybe you have created an entirely new genre! Use well-known games as examples if it helps you get your point across.

Gameplay

Core mechanic – What does the player do in the game? This is often best described through active verbs like running, jumping, racing, counting, puzzle solving or exploring. What makes the gameplay fun and challenging for the player? Are there any other unique features that are important to the gameplay (max 1 or 2)?

“Tilt” –

What makes your game special?

What makes your game different? Why would someone want to play it? Why should we care about it?